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Marketing Dumbbells podcast, How to Market a Fitness Center Gym

The Marketing Dumbbells podcast teaches Gym and Fitness center owners How to market and advertise your gym online and offline how to open or convert your gym into a 24 hour fitness center. "How took my gym from 46 members to 304 in less than 3 months and stayed there until I sold 10 years later for more than 5 times what it cost to start through the 24 hour system and the gym marketing tactics I used" I started my gym from scratch in 2003 and almost went bust several times before inventing my own marketing system 5 years later. I learned marketing by reading several hundred books, going to several seminars, studying all the marketing greats from ancient Rome to today's best internet marketers and trying and testing thousands of dollars in ads on the radio, online, and by mail. I perfected my marketing over 12 years in the fitness business I chronicled every step of how I did all this in my book "Marketing Dumbbells" which you can check out at www.marketingdumbbells.com I'll be sharing all my experiences and the latest gym marketing tactics in these podcast This Marketing Dumbbells episode is an interview with Roger Rabii, the founder of the firebug software 24 hour gym access system and ezclub gym software, here you'll learn" what a 24 hour gym access system is whats required to install the system how you can use the system to control tanning beds gym security camera system gym software included and exactly what it can do auto billing features software inside the software In this episode we cover everything it takes and exactly how to convert your gym into a 24 hour fully automated gym. I also tell you a little about my unique gym situation and what I had to do to convert my gym and also how I used the system to automate my tanning bed systems to 24 hour. Other episodes will get into how to start a fitness center from scratch and exactly how to do the marketing that made my gym successful so don't forget to subscribe to the podcast in itunes. for questions and comments you can email email me at shannoncook902@gmail.com Thanks and enjoy, Shannon Cook
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Jan 1, 2017

In this episode of "Marketing Dumbbells" I tell you exactly how I took my gym from 46 members to 304 in less than 3 months. Listen to me tell you how you can start today with the first 5 steps of the 21 steps I use to market all my businesses.

Learn how to market your gym by 

  • Inventing your gym's USP (unique selling proposition)
  • Getting a website up in 2 hours
  • creating a real video tour and how it was the best salesperson I ever had
  • getting your business on google and bing places
  • getting found on Apps
  • and much more about my Fitness Marketing tactics and business

I also tell you about my new book released on January 1st 2017 titled-       "Marketing Dumbbells", all about my 12 years of gym ownership and marketing successes and failures.

Get it at www.marketingdumbbells.com

Marketing Dumbbells book

By: Shannon Cook

Jan 1, 2017

In this episode of "Marketing Dumbbells" I tell you exactly how I took my gym from 46 members to 304 in less than 3 months. Listen to me tell you how you can start today with the first 5 steps of the 21 steps I use to market all my businesses.

Learn how to market your gym by 

  • Inventing your gym's USP (unique selling proposition)
  • Getting a website up in 2 hours
  • creating a real video tour and how it was the best salesperson I ever had
  • getting your business on google and bing places
  • getting found on Apps
  • and much more about my Fitness Marketing tactics and business

I also tell you about my new book released on January 1st 2017 titled-       "Marketing Dumbbells", all about my 12 years of gym ownership and marketing successes and failures.

Get it at www.marketingdumbbells.com

Marketing Dumbbells book

By: Shannon Cook

Nov 18, 2015

Fitnessmarketing.tv podcast episode 2

"The first two things you must do before you reinvent your gym and start your new year gym marketing successfully" 

If you're just starting a gym then the first step won't apply to you. The first step is Figuring out the Average Lifetime Value of your Gym Member so you know exactly what you can spend to acquire a new member. 

 

 

The second step is to craft your Unique Selling Proposition or USP

This is as fairly short episode today but its packed with info that every gym I deal with forgets or doesn't know to start with. See if your doing these two simple things.

I explain in detail how to work and rework your USP until you have one that when someone hears it, it will make them remember it or take action like go to your gym website, sign up for your emails, call your gym, or come in the doors to fins out more, which is the end goal of all marketing ever!

 

I give you many examples of great USP's and also lousy one's too.

 

TIP: unrelated to this episode but if you haven't tried EVERNOTE to keep track of all your gym ideas and everything else in your life, go download the app now and it will automatically sync between your computer and other devices so you never lose a thought or great idea again.

 

To find out more about my complete 12 week gym reinvention marketing course email Shannon at Shannoncook902@gmail.com

Please leave me a rating in itunes, it only takes a minute and will bless me immensely and blesses you in return.

To get the book biography of How I took my gym from 50 members to over 300 in less than 3 months and kept them for 8 years then how I sold my gym for over 5 x what it cost to start, go to www.how2ownagym.com

 

Also check out my website www,fitnessmarketing.tv and sign up for email notifications of new podcast and the latest marketing techniques I can find.

 

Thanks, Shannon Cook

Oct 2, 2015

Shannon Cook was the former owner of Temple Gym in Northport, Alabama for over 10 years.

"How I converted my Gym to a 24 hour fitness center and took my memberships from 50 members to over 300 in less than 3 months and stayed there until I sold 10 years later for more than 5 times what it cost to start through the 24 hour system and the gym marketing tactics I used" 

I started my gym from scratch in 2003 and almost went bust several times before converting it to a 24 hour fitness center 5 years later. I then learned marketing by reading several hundred books, going to several seminars, studying all the marketing greats from ancient Rome to today's best internet marketers like Andrew Lock who btw has a great marketing podcast at helpmybusinesssucks.com

I chronicled every step of the way in my book which you can check out at how2ownagym.com

I'll be sharing all my experiences and the latest gym marketing tactics in these podcast 

This fitnessmarketing.tv episode is an interview with the founder of the firebug software 24 hour gym access system and ezclub gym software Roger Rabii where you'll learn:

  •  what a 24 hour gym access system is
  • whats required to install the system
  • how you can use the system to control tanning beds
  • gym security camera system
  • gym software included and exactly what it can do
  • auto billing features software inside the software
  • how to get the book "how to open or convert your gym into a 24 hour fitness center and market it once open"

in this episode we cover everything it takes and exactly how to convert your gym into a 24 hour fully automated gym.

 I also tell you a little about what I had to do to convert my gym and also how I used the system to automate my tanning bed systems to 24 hour.

See the complete book on how to open or convert your gym into a 24 hour gym at www.how2ownagym.com for all the info you'll ever need to open your gym and get my complete gym owner biography

Other episodes will get into how to start a fitness center from scratch and exactly how to do the marketing that made my gym successful so don't forget to subscribe to the podcast in itunes. for questions and comments you can email email me at shannoncook902@gmail.com 

Also go to www.fitnessmarketing.tv to get a ton of into on everything to do with owning and running a gym and sign up on the email notifications to stay up to date on new podcast and the latest marketing how to's

Thanks and enjoy, Shannon Cook

 

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